Are you sure you are taking full advantage of your Linkedin Marketing strategy? You better be sure you are! LinkedIn is the biggest and fastest growing social network dedicated to professionals. It has over 300 million people that use the site to connect with their friends and colleagues everyday, and is responsible for 4 times more traffic to your homepage than Facebook and Twitter. This platform is an excellent place to have your brand be present, which is why you should include LinkedIn Marketing in your Social Media Strategy.
With 562 million users, LinkedIn is all about building networks and connections. It’s not only about who you know, but about who your connections know. That’s the real power of LinkedIn for business: the ability to tap into existing connections and grow your brand through word-of-mouth. It’s also the top-rated social network for lead generation.
If your LinkedIn marketing strategy is limited to a personal profile—especially one with an out-of-date, bare-bones resume—it’s time to up your game. You need a detailed Company Page if you want to grow your audience and drive business results.