Another reason you should be considering using Facebook advertising is that due to a recent Facebook algorithm, it’s becoming harder for your audience to see your business posts. Even if you have thousands of likes and interaction on your page, Facebook is favouring “personal connections” over business content. This means often, the only way your business will be seen on the social network by a large number of people is by Facebook ads.
Facebook advertising is becoming known as one of the cheapest way to advertise online, undercutting the likes of Google ads and traditional web ads. Not only that, but Facebook also allows you to be much more targeted with advertising, precisely taking aim at your target market, making it more effective than other methods of online advertising.
But Facebook advertising isn’t just a method for B2C forms either, with more than two billion people are actively using Facebook, which means whatever your ideal client, even if it’s a CEO of a business, operations manager, IT director, they’re probably on Facebook and can be targeted by ads that are relevant to their business life as well as their personal life.